What do you do? Where, how and when do you do it – and WHY?
“People don’t buy what you do, they buy “why” you do it” as Simon Sinek so eloquently explains.
If this doesn’t yet make sense, it may be that you missed last week’s blog on the importance of WHY we do what we do. At the end, I said that I would post my personal “why” in the next post and so in Part Two, I will be doing just that.
Firstly, you may want to refresh your understanding of Sinek’s work, which will mean a trip back to last week’s post. Here’s a quick link:- https://reallyusefulstuff.me/2016/04/19/why-do-you-do-what-you-do-for-a-living-and-why-it-matters/
If you are up to speed, let’s keep going!
One of the key points that Sinek and others make is that we are biological, chemical beings with complex neurology and, that we are driven to a great extent by our emotions.
Think of your own decisions- how often do you “sense check” a decision, or change one because the first one just didn’t feel quite right?
If, like me, the answer to those questions is “always and quite often ”, then what follows will make perfect sense to you!
“People don’t buy what you do, they buy “why” you do it”
To explain what you do, is fairly straightforward, most people can tell you that. When I work with leaders and team members, most can articulate clearly what they do both as an organisation and as an individual within it. Often ( if not engaged with their “why”, they will explain it as being quite dull!)
As Sinek explains, some people can also explain how they do what they do. This is a bit more interesting but still a fairly neutral narrative.( See Sinek’s Golden Circle as explained last week – worth exploring if you haven’t already!)
What my and actually every other human brain is actually looking for is to experience a chemical shift, a connection, an emotional response to what we are hearing.
This starts to happen when people talk about or indeed, from their “why”. This is when we are likely to connect with and truly “buy in” to what the other person is saying. It is our “why” – our authenticity to our values that gives clues as to who we really are and what really matters to us! This is what other human beings connect with.
Think about it, given the choice, which Dr would you connect with and want to be cared for by? :-
- a Dr who only went into Medicine because it is the family tradition and is competent but dreams of another career because she/he would actually rather have been a lawyer…..OR
- a Dr who is also competent AND whose practice is fully aligned with her or his true values of care, support, health, healing and wellbeing.
So, here is my offering , my attempt to communicate my “why”.
My Golden Circle
Why I do what I do:- I have a passion and total belief in EVERY person’s ability to learn, develop and achieve their own excellence in life, in a way that enables them to feel happy, well and fulfilled. I believe that it is possible for each person to enjoy the process of becoming the best they can be.
How I do what I do:- I apply curiosity and a skilled and ever developing knowledge and understanding of people, human psychology, organisational psychology, behaviour, learning, education, coaching and neuroscience in my work with clients. I combine with a great toolkit of strategies and methodologies to enable my clients to work with me to achieve fabulous results.
What I do:- I coach people to be the best they can be (beautifully combining personal excellence, success and wellbeing as essential ingredients in the cocktail!)
Those who meet me, say that when I talk about “what” I do, I do it from my “why”.
I highly recommend working out your personal Golden Circle and one for your organisation. It is an interesting process and is great for developing increased self awareness as well as sometimes revealing some unexpected insights!
There are some great resources to share the ideas about the Golden Circle here
Let me know how you get on!
Until next time.